Form 2&3: Brand Assets for Production & E-comThis form is used to provide Knocking with your information and assets to script and produce your segment. This includes talking points, high-resolution images, and b-roll or other video content.

⚠️ For best results, please complete and submit this form from a computer that has your product images and videos, as well as your brand logo and banner.

Please note that this form does not have a temporary save button.

Please copy and paste the Deal Token ID from the onboarding checklist we sent you. If you encounter a submission error due to the Deal Token ID, please ensure there are no accidental spaces or other characters. This field is numerical only. If you do not have the Deal Token ID, please email onboarding@knocking.com.

This is your company legal name as it appears on your W-9

The vendor name that will appear on the show/shop (exact spelling)

This will be placed in the segment for legal reasons, following this format: "Sponsored by [insert show name, e.g. CBS Deals] and [your brand name]"

We will notify you if the form was successfully submitted by sending an email to this address.

⚠️ Heads up! ⚠️

The information requested below will be used to feature your brand on our store and to produce the TV segment.

The more accurate and thorough you are, the better your product will be presented to customers on-air and online.

Please provide a note on the pronunciation of your brand name for our hosts, no one wants their brand name said incorrectly on TV!

Please provide your main website URL.

Please provide us with your official social media handles so we can tag the correct accounts when posting our content online.

Below is the brand collection banner that customers see on the shop's landing page. Clicking on this banner will send them to your product collection.

The brand collection banner should be a lifestyle image that features your brand's product in use. The product should look appealing, like a cold beer on a hot summer’s day, or a hot drink on a… you get the point.

Your banner image should not contain a logo or marketing message overlay as this will create visual clutter. The banner should have dimensions of 1200 x 534, with the product prominently displayed within the 800 x 450 safe area to ensure proper visibility of your product across all devices. The images below are examples of how your banner will be displayed on our website and the safe area within the banner image.

⚠️ Heads up! ⚠️

Please make sure all assets meet the minimum requirements or else the form submission will not complete!

See the image above for where/how the tagline is used. Minimum 3 words, maximum 12.

Image requirements:

• File format: PNG


• Background: transparent


• Minimum width: 512px, cropped with minimal margin


• Maximum file size: 5 MB

Image requirements:

The following information will be used by our producers to write the scripts for your brand's segment(s).

Anything and everything written here must be accurate and in the way you would like it presented so there are no errors in the filmed content.

Please take your time while answering the fields below. Inaccurate answers could impact sales and/or overall performance.

This is your elevator pitch for why our customers will love your brand.

Please provide 3-5 points about your brand story that explain the basics of your brand overall. When answering, consider how you would describe your brand to a friend. Our hosts try to make the content as relatable and heartwarming as possible! Please note there is a maximum of 500 characters.

Talking points will be provided in the next field, so please keep this portion specific to your brand!

⚠️ Heads up! ⚠️

Please take your time while answering the questions below. Your answers will be what we build your script around and inaccurate answers could impact sales.

Please provide 5-7 clear and concise talking points specific to each product being featured ON-AIR.

Please include ALL key attributes while ensuring all verbiage aligns with all trademarking guidelines and FDA/OTC regulations. We want to capture the audience's attention, encouraging them to buy without making unreasonable claims or overpromises to the customer! Please note there is a minimum of 300 characters with a maximum of 4000 characters.

The correct props will ensure your product looks its best. (e.g. shopping cart, a bed, a mannequin/model, food stylist, table/stand, chair/sofa)

Ensuring the products are prepared properly will ensure the product performs as expected on-air. If your product requires a battery, please specify which kind. (e.g. charged battery, power outlet close by, bluetooth pairing)

Images:

Please upload 15 - 20 high-quality lifestyle and action photos.

The more photo options and variations you send our creative team, the better they can produce your segment! At least 15 - 20 lifestyle-focused images would be best. 

Please note: E-commerce product page images will be required when completing your demo store. For this step, please submit attractive lifestyle images only.

If you have changed your packaging recently, please include updated assets that depict the new packaging.

Image requirements:

B-Roll:

Please include any clean, high-quality lifestyle footage that showcases your brand. At least 3 videos would be best, but feel free to upload more.

Please note: Footage with additional graphics, text, filters, or other elements on top of the video cannot be used. 

We highly recommend watching the below video which displays good and not-so-good B-Roll examples. 

Video requirements:

B-Roll is necessary for a product to perform well on-screen. If you do not have any video content or for any other concerns, please reach out to pre.production@knocking.com as soon as possible..