How To Launch A Successful EventSimple stratgies you can use to launch a successful event to ensure that your event runs smoothly and on time

An event is only effective if everyone involved knows what they are trying to achieve. If you want people to attend your event, you need to prove that it will be beneficial to them.



You can’t expect them to show up if you don’t make things clear beforehand. Your goal should be to inform and motivate those attending so that they feel as though their time is well-worth spending.

Keep these tips in mind when planning events:




Event Planning Should Be Simple





Make everything easy for attendees to understand. Let them know how to get what they came for without overcharging them or going behind their backs. Make testing out products or doing activities convenient (without being too obvious).




Let organizers know prior to an event starting who needs to be informed of what. This helps prevent delays and complete tasks early to avoid interruptions.




Motivate participants by creating budgets, assignments, and checklists to ensure that they reach the event goals that you have set. Allow space for conversations about concerns and questions that they may have.




Have fun with party tricks and exercises to promote group bonding. Use games and comedy routines to keep events feeling fresh and interactive.




Plan entertainment that is somehow related to the topic but also fits within the budget. Try not to spend too much money one way or another.




Try experimenting with different techniques among the members of your team to see which ones work best. It is expensive to try new things from scratch.




Contact Speakers & Entertainment




If you want to make sure people actually show up to your event, you are going to need to book speakers and entertainment. It is very important you do this as soon as possible as many of the contingencies will completely depend on the type of speaker you will be able to hire.




There are many things you are going to need to consider if you want to hire a speaker. So it you will need to make sure to contact a speaker agency to ensure that the venue and event details meet the criteria of the entertainment you want to hire.




Establish a timeline



Every event should have a deadline. This can be a specific date like the closure of an online ticket sale, or a set time like at concert.

When you create a deadline, your audience will know when to expect events to close.




This helps maintain engagement as people wait for something (whether it’s tickets or information) to happen.




Messaging platforms make it easy to update people on the status of their requests/requests. With that being said, unless someone is requiring money from you, making deadlines ensures that they are kept.




People tend to feel pressure whether it is social stigma or financial stress, so keeping them informed is very important.




Using timelines in emails also help management understand what needs to get done by how much time left. In this age of digital communication, nothing says “Effective Communication” more than that.




Make a list of invites



An invite is your first step to getting people engaged with your event. Once you have an audience, it becomes important to keep them informed.




Inviting people directly onto your page can be very effective. However, depending on how many people are involved, this may not work for your budget or time constraints.




An easier way to do this is via email. Create a simple email that includes details about the event, official dates, deadline dates, registration information, and ask if they’re interested.




Do not send spammy messages asking people whether they want to come to your event. Let them decide, then let them know when they can sign up.




On the other hand, does sending emails invade people’s privacy? If you have their contact info, go ahead and add them on as contacts. Then, use email filters to delete those messages that don’t pertain to your event.




Make a list of questions to ask guests



Questions can be a powerful tool when it comes to running an event. If you’re not a people person, then this may be difficult for you. But there are lots of apps that make it easier than ever to keep asking great questions and getting awesome answers.




Here at One More Team Offering, we work with reps from all types of companies. From startups to multi-billion corporations, every rep has one common goal… providing amazing customers experiences.




How do they do it? By being active listeners who ask insightful questions. It takes skills that you already have (i.e., intelligence) to discover how intelligent you are (or aren’t). People might think that your ideas are cool but they’ll really believe them when you show your understanding by doing a good job listening versus talking.




According to Motivation Ping, the best way to get to know someone is through conversation. However, in today’s digital age, we don’t usually talk to each other face to face. We say everything over email or text message. Taking some time out of your day to speak with someone you don’t see everyday can help boost your morale, take our mind off of work, and just give us more reason to feel connected to others.




Ask everyone to share something about themselves before sitting down to eat. Not only does this build connections, it also helps cut back on unnecessary conversations by letting you hear part of the story.




Keep tabs on the timeline



Every event manager needs to keep an eye on the deadline. Once it’s set, you can start planning the events for this week.




Keep track of how many days are left until the milestone date as well as the time that is already passed. This way you can estimate what amount of work remains to be done.




Once you have a sense of how much still need to be done, it will become easier to schedule your next event or to fill in any gaps in your plan.




To stay organized, use repeat dates to segment your content into milestones, tasks, and meetings. It also helps the team know when something will happen so they can prepare.




Don’t let the deadline scare you! There are several strategies you can employ to mitigate risk. You can create a ‘first check’- a short meeting where someone checks off all the things that need to be done before the event starts. Or you could do a mock event to practice everything needed for the actual event.




Either method works. And because there are options, you should think about them and select one that works best for you and your organization.