Creative Brief Medical
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Company Name:
Website:
Name
Email
What are the main topics and story focus of your project?
What is your product/drug or disease state?
What is your timeline? Is there a date for your animation’s initial release or viewing?
Who is your intended viewing audience?
What is the proposed length of your animation? Is there a script currently in development, or do you need one created?
Do you have a target budget range?
Can you provide reference material on the drug’s (or device’s) mechanism of action?
Do you have digital 3D Models available? This applies most often for devices, typically available in .obj or .iges file formats, but also includes proprietary protein and drug structural data that may not be available elsewhere.
Is there a disease state animation that needs to be included in your project?
Have you seen anything in another animation project (treatments of composition, stylization vs. realistic, cellular complexity, detail, specific motion, etc.) that you would like to see in your project?
Do you have any other additional uses planned for the animations in your project? Please note that formatting animations for additional use on websites, PowerPoint presentations, hi-res product marketing images, etc., adds little cost, and helps amortize your investment and adds a great deal of visibility.
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